About Us

Established in the quaint Swiss village of Lenzburg in 1886, Hero has become the gold standard of gourmet fruit spreads around the world. The vision of the original founders was to preserve fruits as gently and carefully as possible, and today that vision still provides Hero with the finest quality fruit products in the world.

Hero is the best selling premium fruit spread in Europe. Served in luxury hotels and fine restaurants across the globe, Hero fruit spreads are also the preferred choice of top bakery chefs for complementing artisan breads, pastries, and desserts. First introduced in the United States in 1951, the Hero Group produces more jars of premium jams than any other company in the world.

The Hero Way

Vision Statement:

We strive to be the most innovative nutrition company in our core categories, serving our demanding consumers worldwide.

Mission Statement:

We develop, innovate continually and remain dedicated to products of superior quality in order to exceed our consumers’ changing and increasing expectations.

Our Values:

Honesty and fairness are essential to the way we do business. We are a family company that keeps its promises. We do what we say we will do and will conduct ourselves in accordance with our code of ethics.